Navigating Ambiguity in Decision-Making
“It’s hard to recommend between A and B without sounding biased. They can both be great options; the devil’s in the details. I will not recommend C, however”. This was an actual conclusion I shared in a recent scenario planning exercise as part of my job. This happens more often than not when we’re trying to make tough business decisions. The answer is often unclear, and it’s not an easy “black-or-white” choice. Instead, you’re left with two seemingly acceptable options. Neither is perfect, so it’s unclear which is definitively better. You do know what not to do; that part is often straightforward. The struggle is