The Cowrywise Billboard of Contention

I woke up to an uproar on Twitter. The Nigerian Twitter was in chaos. Cowrywise, a prominent savings app, has committed a grievous offense. What was this offense? They ran a billboard ad without a CTA! I know it’s cliche to say this – but this was not on my bingo card for 2024. I don’t even have a bingo card, but that’s not the point. It was unexpected that such a harmless ad would cause a controversy. Cue the evidence – Exhibit 001: Let’s dial it back and get into the bone of contention, shall we? When you look at the backlash surrounding this